PropAI
GEORGE STREET Services Inc.
PropAI is AI-powered proposal software that helps proposal and capture teams turn RFP packages and source content into win themes, compliance matrices, tailored outlines, and custom proposal drafts.
SITUATION
A four-product AI portfolio had almost no organic visibility. The founder's voice, the company's strongest asset, was going unused. The GTM infrastructure behind it, CRM and email, wasn't built out either.
WHAT WE BUILT
A HubSpot CRM built from the ground up, 10 email campaigns, and a 10-week organic LinkedIn campaign across three surfaces, scaling founder-voice video once the data showed it outperforming product content 3 to 5x.
RESULTS
11,698 impressions — zero paid spend
19.48% open rate — across 10 email campaigns
59% director-level+ — share of the LinkedIn audience reached